Can someone explain to me what this article says?

apparently 4 years ago jacobellis couldn't land a trick and ended her medal hopes embarringly.. so this year she had a chance to redeem herself and win a medal or at least complete the course without falling, but she went out of bounds and disqualified herself, so now he is saying that ending a race or the olympics embarringly is now called a jocabellis (kind of like the Simpsons did with "pulling a homer")